Add-on-Con User Study

Posted by menro on Dec 24, 2009 in Add-on-Con '09, Uncategorized | 0 comments

The 3 questions below were taken from a survey conducted at Add-on-Con ’09.

1. If a marketplace existed would you participate?
   • 

   • Yes		63.64%
     Not Sure		36.36%

2. Please select all of the web browsers you plan on building and releasing add-on’s for by the end of 2010?
   • 

   • Mozilla Firefox (using current platform)		90.91%
     Google Chrome		72.73%
     Mozilla Firefox (using Jetpack Technology)		72.73%
     Microsoft Internet Explorer 8		63.64%
     Mozilla Mobile Firefox		36.36%
     Microsoft Internet Explorer (Accelerators or web slices)		18.18%
     Apple Safari		9.09%
     Opera		9.09%

3. How will you monetize your add-on in 2010? (select all that apply)
   • 

   • Marketplace (your own, third party, or a browser vendor)		36.36%
     Search referral traditional (service like Google)		36.36%
     Mozilla Contributions		27.27%
     Search referral real time (services like OneRiot)		27.27%
     Ads within the add-on		18.18%
     Install other add-ons as part of your install (services like W3i)		18.18%
     Ads on a landing page		9.09%
     Ads overlaid on a publishers page		9.09%
     Affiliate programs		9.09%
     affiliates		9.09%
     Consulting or developing for others		9.09%
     No interest in monetizing my add-ons at this time		9.09%