Addblock plus vs Angry Birds guess who gets more downloads per week
Reprinted with permission from Openspace – www.openspacestore.com. The app store for you, not your device – Add-ons for all browsers now being accepted.
We’ve all been loudly prognosticating the coming death of the Web and its URLs as a result of the meteoric rise of apps and their lovable little Internets. There is no doubt that we are witnessing tectonic shifts in the way the average consumer uses the Web, but for the time being, the Web and its browsers continue to provide ample fodder for the add-on market. Though the use of apps grew exponentially in 2010 across the board, if we compare the download data for top add-ons and extensions on Firefox and Chrome with a top mobile app, like the formidable Angry Birds, the numbers may surprise you.
In November 2010, Angry Birds announced that it had reached 30 million downloads on mobile devices. Over the 11 month period since its launch, Angry Birds was downloaded (on average) 2.7 million times each month, and approximately 681,000 times each week. Okay, that’s darn impressive.
However, in comparison, the most-downloaded add-on for both Firefox and Google Chrome is Addblock Plus, which is currently averaging nearly 1 million downloads each week on Firefox and over 1.2 million downloads each week on Chrome. For Internet Explorer, the top add-on is Google Toolbar, which is averaging over 4.2 million downloads per week. Take that, Angry Birds! As you can see, the user base for add-ons and extensions continues to grow, almost hand-in-hand with the growing proliferation of apps.
The mobile market, too, is expanding like wildfire. According to comScore’s November numbers, surfing the Web on mobile phones is becoming increasingly common among mobile phone users. Web browsing was the second-leading mobile activity, after texting, with more than 35 percent of mobile users searching the Web in September — a 2.2 percent increase over July — just slightly more than the 33.4 percent of mobile users who downloaded an application during the same time period.
So, at least for the time being, mobile web browsing is outpacing mobile app usage, which just goes to show that the browser itself may not yet be a legacy concept as some have claimed. With the launch of Google’s Chrome Web Store in December, which, beyond selling apps, allows developers to upload (and sell!) add-ons and extensions, web app stores symbolize an important monetization and distribution platform for add-on developers as.
More people are using browsers, apps, app stores on the Web and on their mobile devices than ever before, providing add-on developers with a nearly infinite market. The numbers are overwhelmingly encouraging, and so it seems the future of add-ons and extensions is bright!